Lulu Townsend - Journalist Profile | Connect with top journalists

Beats

Biography

Lulu's love of hotels started when she was young; her first job was making breakfast in a small hotel in Pimlico, London. In 2000 she catapulted her parents Umbrian hotel into all of the major travel magazines worldwide before starting a boutique hotel marketing brand in 2002 from her garden shed. Her love, passion and expertise focuses on boutique hotels and their owners. Lulu has lived in Spain, Italy and France, speaks all three languages and has travelled to over 40 countries. Her motto is 'to travel is to live'; she has written for Sainsbury's magazine, House & Garden, Dossier Magazine, Suffolk Magazine, C-Word Magazine, and more. Lulu has been featured in articles in Forbes, Newsweek, EADT and the Daily Mail. To find our more about Lulu visit her website lulusluxurylifestyle or @lulusluxurylifestyle - Lulu also writes and reviews hotels for The Hotel Guru.

Content

Total articles 60

• Available on paid plans

  Hidden Sri Lanka: Off the Beaten Track — Dossier Magazine

  By Lulu Townsend, Mia Ziervogel Verified

  Mar. 11, 2025

• Available on paid plans

  Hotel Calimala Milan - A Design-Forward Boutique Hotel Arrives in Italy’s Style Capital - Dossier Magazine

  By Lulu Townsend, Mia Ziervogel Verified

  Feb. 18, 2025

• Available on paid plans

  Best Places to Stay in Marrakech – Top Riads & Luxury Hotels - The C Word Mag

  By Lulu Townsend

  Feb. 13, 2025

As seen in

Company Info

The Hotel Guru

We find you the best places to stay around the world. Our panel of top travel journalists and travel experts reveal their favourite hotels and hideaways from the UK, Europe and further afield which you can book through The Hotel Guru.