Lyric Waiwiri-Smith - Journalist Profile | Connect with top journalists
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Lyric Waiwiri-Smith
Verified
Writer, The Spinoff
Auckl
Beats
Biography
art culture.Music
I can cover pretty much anything but I usually never write about sports.
Content
Company Info
The Spinoff
The Spinoff is an independent digital media organization based in New Zealand, founded in 2014 by journalist Duncan Greive. With its headquarters in TÄmaki Makaurau (Auckland) and staff in other major cities, the company employs nearly 30 people under CEO Amber Easby and editor Madeleine Chapman. The Spinoff is committed to Te Tiriti o Waitangi principles, focusing on equity and partnership. The company produces a variety of editorial content, including features, criticism, interviews, videos, and podcasts that cover politics, pop culture, and social issues. It has also pioneered branded storytelling in New Zealand, working with clients like Lightbox to create high-quality, custom editorial work. The Spinoff operates a membership model launched in 2019, which has attracted 10,000 paying members and contributes significantly to its revenue while keeping content accessible to non-paying readers. The organization emphasizes premium content and innovative monetization strategies, avoiding traditional display advertising.
Auckland, Auckland, New Zealand
+64 21 363 933
Founded: 2014