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Mallory McInnis
Verified
Senior Editor, Shopping and Products, BuzzFeed
New York
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Crime and JusticePolitics
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Company Info
BuzzFeed
BuzzFeed is a digital media company founded in 2006 and based in New York City. It started as a viral content lab and has grown into a global platform that combines entertainment, news, and pop culture. BuzzFeed operates internationally, with offices in several countries, including the U.S., U.K., Canada, Mexico, Japan, and India. The company went public in 2020 through a SPAC merger. BuzzFeed offers a variety of content formats, including viral articles, listicles, and short-form videos produced by BuzzFeed Motion Pictures. It engages users with quizzes and interactive content. The company has several verticals, such as BuzzFeed News, which focuses on investigative journalism, and BuzzFeed Tasty, known for food-related content. BuzzFeed also collaborates with advertisers to create branded content and has expanded its reach through the acquisition of HuffPost. Its business model includes advertising, affiliate marketing, and content licensing, targeting a millennial and Gen Z audience across social media platforms.
New York, New York, United States
+1 212-431-7464
Founded: 2006