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Caracol Radio

Caracol Radio is a prominent Colombian radio network with a history that dates back to 1948. Originally founded as Nuevo Mundo S.A., it became part of the Caracol Network, which includes various radio systems and is linked to Grupo Prisa. The network broadcasts in over 30 cities across Colombia and captures approximately 13% of the national audience. Caracol Radio offers a wide range of content, primarily focusing on news and opinion programs, along with business and sports shows. Its strategy emphasizes spoken radio, complemented by musical stations to appeal to different demographics. With its extensive reach and diverse programming, Caracol Radio serves a broad audience, making it an attractive platform for advertisers.