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Matt Fratus
Verified
Writer, Coffee or Die Magazine
Boston
Beats
Biography
Social Justice , State Government, Injustice , Consumer Affairs, Education , Investigative Reporting, Local Politics, Corruption , Crime
technical
Content
Company Info
Coffee or Die Magazine
Coffee or Die Magazine is a digital and print publication launched in June 2018 and owned by Black Rifle Coffee Company. Based in San Antonio, Texas, it focuses on delivering news and lifestyle content tailored for military personnel, veterans, and first responders. The magazine is known for its exclusive stories and ground-truth reporting that often goes unnoticed by mainstream media. The publication offers digital content, including articles and investigative reports on military culture and veteran affairs, as well as a quarterly print magazine with around 2,000 subscribers. The print edition emphasizes long-form journalism and features minimal advertising. Coffee or Die Magazine combines lifestyle content, such as gear reviews and personal narratives, with serious military reporting, prioritizing authentic storytelling. It operates independently from its parent company, ensuring a commitment to journalistic integrity without pressure to promote products.
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Founded: 2018