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SiriusXM

Pandora, a subsidiary of SiriusXM, is a prominent streaming music and podcast platform based in the U.S. Acquired by SiriusXM in 2019, Pandora operates under the leadership of CEO Jennifer Witz from its headquarters in Los Angeles. At the time of acquisition, it boasted 70 million monthly active users, enhancing SiriusXM's existing subscriber base. Pandora offers personalized music streaming through its Music Genome Project, which categorizes tracks using over 450 musical attributes. It also provides curated podcast recommendations via the Podcast Genome Project. Users can access Pandora through a mobile app, web, and various connected devices. The company features a robust advertising technology platform, AdsWizz, which delivers targeted audio ads, and Studio Resonate, an in-house consultancy for audio creative development. With both free ad-supported and subscription options, Pandora connects brands to its extensive user base while collaborating with automakers and device manufacturers to broaden its reach in the audio entertainment market.