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Miles Atherton
Verified
Advisor, Anime Trending
San Francisco Bay
Beats
Biography
Miles Atherton (previously known as Miles Thomas) is the CEO of White Box Entertainment, the leading marketing and intelligence consultancy focused on anime. He writes "Anime by the Numbers" and serves as an advising board member for Anime Trending, the #1 anime magazine in the English-speaking world. Since studying Agricultural Economics at UC Davis, he’s built a career as an award-winning marketing executive in the entertainment industry with a love of data journalism. He’s also written for Anime Buscience, Anime News Network, and Crunchyroll News. He served as executive editor and director of Crunchyroll News from 2016 to 2021.
Viewership Behavior , Entertainment Industry, AI, Anime, Branding , Statistics
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Content
Company Info
Anime Trending
Anime Trending is "Your Voice in Anime" – the leading international marketing agency for all Japanese media. With clients including KADOKAWA, Warner Bros. Japan, Milan Records, Netflix, Aniplex, Crunchyroll, and TWIN ENGINE, Anime Trending understands the needs of publishers, as well as those of fans: the company began in 2013 as an online magazine for overseas otaku, where it has since hosted 10 years of awards ceremonies, generated tens of millions of site visits, and gained over 3M SNS followers. This passion project provides unmatched intelligence and insights into the anime and manga community and has informed the consultancy work since 2019.
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Founded: 2013