Modupe Oloruntoba - Journalist Profile | Connect with top journalists

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Biography

After studying fashion design in Cape Town from 2011 to 2013, I found my way to fashion media. My detour became my new path – content stuck. I built my skills and learned as much as possible about digital publishing and the incredible power of stories, whether they wove their narratives through features, news, or other forms of media. I've held a number of roles within South African fashion: Content producer at Elle South Africa, content writer at Superbalist, copywriter at Woolworths, columnist at Twyg & at Spree. Going part-time freelance in 2017 and full-time in 2019, I first took my perspective to a wider local audience, writing for titles like Sunday Times South Africa (EDIT Magazine), House & Leisure South Africa, CLOUT/SA, LOOKBOOK Journal, News24, GQ South Africa, Elle South Africa and beloved local brands like Suki Suki Naturals and Best. I also began to build a global footprint, working in copywriting again for Unilever's global suite of beauty and personal care brands (incl. Dove & babyDove, Simple, TRESemmé, AHC Korea) and writing feature stories and other articles for Vogue Arabia, Fashionista.com, InStyle USA, Industrie Africa, Refinery29, OkayAfrica and more. I now offer a range of content services (from initial concept and development to final production and publishing) and content consulting to style-conscious businesses — fashion, beauty & creative industry clients, as well as brands in tech, entrepreneurship, art and general media.

Content

Total articles 59

• Available on paid plans

  The Hidden Trends at South African Fashion Week AW24

  By Modupe Oloruntoba Verified

  Oct. 24, 2023

• Available on paid plans

  In the news | 16 August 2023

  By Modupe Oloruntoba Verified

  Aug. 16, 2023

• Available on paid plans

  In the news | 31 July 2023

  By Modupe Oloruntoba Verified

  Jul. 31, 2023

As seen in

Company Info

African Fashion Weekly

Africa Fashion Week (AFW), is a global trade event presented in major fashion capitals worldwide and on the continent which includes runway shows, exhibitions, development classes and industry networking events with the sole purpose of raising awareness and promoting partnerships - about emerging brands on the continent. The trade event focuses on creating market linkages for US and African brands, capacity building, production, and establishing better processes for manufacturing in Africa. The week and correlating programs consist of : 1. Capacity Building Internships 2 Production and Manufacturing Classes 3. Sales and Showroom Opportunities 4. Media Relations (Press & Blogger Previews) 5. Showcases and Marketing Opportunities FOUNDED by Adiree (adiree.com), under the executive leadership of its Founder Adiat Disu.