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Navi Ahluwalia
Verified
Editor, HYPEBAE
London
Beats
Biography
Assistant Editor at POPSUGAR UK, covering entertainment news, food & drink launches, music and sneaker releases. Primarily focused on furthering South Asian representation within the industry, news of upcoming TV shows and films, and rising UK-based artists.
fashion and sneaker releases, stories about South Asian women emerging artists and musicians, brown beauty. upcoming TV shows and films,Celebrity and entertainment news
Pap shots, expert comments that haven't been requested, PR stunts, research/stats.
Content
Company Info
HYPEBAE
Hypebeast is a prominent global platform for contemporary culture and lifestyle, founded in 2005 by Kevin Ma. Originally an underground blog focused on sneaker drops, it has grown into a leading source for news and trends in streetwear and fashion. Headquartered in Hong Kong, Hypebeast has established itself as a significant influencer in the fashion industry. The company operates through several divisions, including Hypemedia, which provides editorial content on fashion and lifestyle, and Hypemaker, an in-house creative agency for content creation and advertising. Hypebeast also features HBX, an e-commerce platform that offers a wide range of products from over 250 global brands, including Adidas Originals and Stussy. Additionally, Hypebeast publishes a quarterly print magazine that covers fashion and lifestyle trends, and it provides advertising services targeting millennials aged 18 to 35. With a strong social media presence, Hypebeast engages a global audience across more than 80 markets.
Manchester, , United Kingdom
+852 3563 9035
Founded: 2005