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Beats

Biography

Content

Total articles 273

• Available on paid plans

  I Have These 15 Under-$50 Gifts Bookmarked and Ready to Go

  By Nayiri Mampourian

  Nov. 15, 2024

• Available on paid plans

  I Have These 15 Under-$50 Gifts Bookmarked and Ready to Go

  By Nayiri Mampourian

  Nov. 15, 2024

• Available on paid plans

  Every Makeup, Skincare, and Haircare Product I'm Stocking Up on From Nordstrom

  By Nayiri Mampourian

  Nov. 04, 2024

As seen in

Company Info

Who What Wear

Who What Wear is a digital fashion, beauty, and lifestyle publication founded in 2006 by Hillary Kerr and Katherine Power. Based in Los Angeles, with additional offices in New York City, London, and Minneapolis, the company operates under Clique Brands and was acquired by Future plc in 2022. It started as a daily email newsletter focused on celebrity style and has grown into a multi-platform media brand. The company offers digital publishing through its websites, providing trend reports, shopping guides, and beauty tutorials. It also hosts the *Second Life* podcast, featuring interviews with industry leaders. Who What Wear collaborates with Target to create an affordable, size-inclusive clothing line and has launched *Versed*, a clean skincare brand. The brand targets style-conscious consumers looking for accessible luxury and trend guidance, engaging with advertisers through its parent company for cross-platform marketing opportunities.