Oliver Bruff - Journalist Profile | Connect with top journalists

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Ada Lovelace Institute

The Ada Lovelace Institute is an independent research organization focused on ensuring that data-driven technologies and artificial intelligence (AI) are developed with a commitment to social justice, equity, and individual well-being. Established in 2018, it collaborates with prominent UK institutions to address power imbalances in technology discussions and advocate for the equitable distribution of benefits from AI. The institute conducts evidence-based research on the societal impacts of AI, informs policy development, and engages the public through events and reports. It works with government bodies, academic institutions, and civil society groups to promote ethical practices and governance frameworks. The Ada Lovelace Institute also publishes strategic documents and develops resources to support ethical AI design and deployment, emphasizing an interdisciplinary approach that prioritizes marginalized communities and aims for long-term societal impact.