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Head of Media, Adtech solution, Amperity

Peter Ibarra

Verified

Head of Media, Adtech solution, Amperity

Beats

Primary beats

Technology

Secondary beats

BlaulichtAgricultureHealth TechHealthTechEvergreen ArticlesHVAC systemsParentingCelebritiesDigital TransactionsWineCredit CardsLogisticsMedTechMachine LearningEco-travelInformation technology (IT)

Biography

Final Covers

Smart Home, Security Cameras , Internet Security, Home Security , Consumer Technology, Home Technology

Doesn’t Cover

fashion, beauty, cleaning products

Journalist Type

other journalists

Seniority Positions

Head of Media

Industries

information technology & services

Medium Formats

Adtech solution

Content

Total articles 28

  • Available on paid plans

    Programmatic Buying & Programmatic Marketing

    By Elizabeth D’Arcy-Potts, Peter Ibarra

    Aug. 19, 2024

  • Available on paid plans

    Maximise your ‘Olympic-Size’ ad spend with AI

    By Peter Ibarra

    Aug. 07, 2024

  • Available on paid plans

    Programmatic Buying & Programmatic Marketing

    By Elizabeth D’Arcy-Potts, Peter Ibarra

    Aug. 19, 2024

As seen in

Campaign Brief,The Washington Post,It Brief Australia,Ecommerce News New Zealand,Rtinsights,Amperity,It Brief New Zealand,It Supply Chain,Total Retail,Martech Series,Street Fight

Company Info

Amperity

Amperity is a customer data platform (CDP) company founded in 2016 by Kabir Shahani and Derek Slager. The company helps global consumer brands leverage customer data to enhance growth and improve customer experiences through advanced data integration and machine learning. Amperity specializes in unifying fragmented customer data to create comprehensive profiles. Its patented Amperity ID system assigns unique identifiers to customer clusters, updating daily to ensure accuracy. The platform includes a Customer Data Cloud that centralizes data from various sources, AI-driven data integration for cleaning and enriching data, and Amperity.js, a JavaScript SDK for real-time website data streaming. The company also supports data lakehouse compatibility, allowing brands to manage customer data within their existing cloud infrastructure. Amperity targets well-known brands across industries such as retail, hospitality, and luxury goods, focusing on empowering them to unlock insights that lead to personalized experiences and operational efficiency.

Seattle, Washington, United States

'+1 206-432-8302

Founded: 2016


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