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Get connected with journalists todayPeter Ibarra
Verified
Head of Media, Adtech solution, Amperity
Beats
Biography
Final Covers
Smart Home, Security Cameras , Internet Security, Home Security , Consumer Technology, Home Technology
Doesn’t Cover
fashion, beauty, cleaning products
Journalist Type
Seniority Positions
Industries
Medium Formats
Content
Total articles 28
By Elizabeth D’Arcy-Potts, Peter Ibarra
Aug. 19, 2024
By Peter Ibarra
Aug. 07, 2024
By Elizabeth D’Arcy-Potts, Peter Ibarra
Aug. 19, 2024
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Company Info
Amperity
Amperity is a customer data platform (CDP) company founded in 2016 by Kabir Shahani and Derek Slager. The company helps global consumer brands leverage customer data to enhance growth and improve customer experiences through advanced data integration and machine learning. Amperity specializes in unifying fragmented customer data to create comprehensive profiles. Its patented Amperity ID system assigns unique identifiers to customer clusters, updating daily to ensure accuracy. The platform includes a Customer Data Cloud that centralizes data from various sources, AI-driven data integration for cleaning and enriching data, and Amperity.js, a JavaScript SDK for real-time website data streaming. The company also supports data lakehouse compatibility, allowing brands to manage customer data within their existing cloud infrastructure. Amperity targets well-known brands across industries such as retail, hospitality, and luxury goods, focusing on empowering them to unlock insights that lead to personalized experiences and operational efficiency.
Seattle, Washington, United States
'+1 206-432-8302
Founded: 2016