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Randy Lai
Verified
Associate Editor, Boss Hunting
Southeast Asia
Beats
Biography
economy ny-area
Book reviews or fluff pieces on issues such as shopping habits or beauty products.
Content
Company Info
Boss Hunting
Boss Hunting is an Australian men’s lifestyle media company founded in 2012. It began as a Facebook and Tumblr page and launched its website in April 2015. The company has grown into a prominent digital publication, attracting over 1.5 million unique visitors each month as of 2021. It targets men aged 18-44 with content that is both aspirational and practical. The company publishes a variety of editorial content, including articles, reviews, and guides on topics such as cars, travel, fashion, and finance. It also engages its audience through multimedia content and social media platforms, creating a community centered around shared interests. Boss Hunting's revenue model is primarily based on digital advertising, sponsorships, and affiliate marketing, with a focus on optimizing revenue through targeted content. Its niche focus on men’s lifestyle with an Australian perspective sets it apart in the digital media landscape.
Melbourne, , Australia
Founded: 2012