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Total articles 1391

• Available on paid plans

  What are the results from GenAI in customer service? Case studies from Verizon, ING & United Airlines

  By Rebecca Sentance Verified

  Apr. 16, 2025

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  Video, social, and generative AI: How to optimise for search in 2025

  By Rebecca Sentance Verified

  Apr. 11, 2025

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  TikTok launches automotive ads: what should marketers consider before investing?

  By Rebecca Sentance Verified

  Mar. 31, 2025

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Company Info

Econsultancy

Econsultancy is a digital marketing and ecommerce training provider founded in 1999 by Ashley Friedlein and Matthew O’Riordan. With offices in London, New York, and Singapore, the company focuses on transforming businesses by equipping teams with essential digital skills to enhance performance and customer value. Econsultancy offers a variety of services, including expert-led training programs for large organizations, research and consultancy to navigate the digital landscape, and the organization of significant events like the Festival of Marketing. Their training initiatives include the MSc in Digital Marketing Communications and the Marketing Week Mini MBA, both designed to support marketing professionals. Econsultancy also introduced the Modern Marketing Model, which integrates traditional and digital marketing practices. The company has a popular blog that attracts over half a million monthly readers, providing valuable insights into digital marketing. Econsultancy is recognized as a leading name in the digital marketing and ecommerce sectors.