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Biography

Columbia Business School’s Rita McGrath is a best-selling author, a sought-after advisor and a speaker. Rita is considered one of the world’s top experts on strategy and innovation. She is the winner of the 2022 CK Prahalad award for scholarly impact on practice from the Strategic Management Society, and in the same year was inducted into the Business Excellence Hall of Fame. She ranks among the top 10 management thinkers globally, including the #1 award for strategy by Thinkers50. Rita’s most recent book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019). Rita is the author of four other books, including the best-selling The End of Competitive Advantage (Harvard Business Review Press, 2013). Rita is one of the most widely published authors in the Harvard Business Review, including the best-selling article “Discovery Driven Planning” (1995), which was recognized as an early articulation of today’s “lean” startup philosophy and was praised by Clayton Christensen as one of the most important ideas in management - ever. She is also a highly-respected academic researcher whose work has won awards from the most prestigious management journals. On the lighter side, she was named by Fast Company Magazine as one of the 25 smartest women to follow on Twitter. Rita is recognized as one of a small group of experts who have built today’s best-in-class innovation practices. She has won many awards for her work and impact, including the “Theory to Practice” award from the Vienna Strategy Forum and multiple “best book” awards for her work. Rita joined Columbia Business School in 1993. Prior to life in academia, she was an IT director, worked in the political arena, and founded two startups. She received her Ph.D. from the Wharton School, University of Pennsylvania and has degrees with honors from Barnard College and the Columbia School of International and Public Affairs. She is active on all the main social media platforms, such as Twitter @rgmcgrath.

Content

Total articles 408

• Available on paid plans

  Thought Sparks

  By Rita McGrath

  Mar. 25, 2025

• Available on paid plans

  Interns! We have interns! Welcome to the tribe

  By Rita McGrath

  Mar. 11, 2025

• Available on paid plans

  The Benefits of Bureaucracy: How I Learned to Stop Worrying and Love Red Tape

  By . Speaker. Consultant, Isaac Bush, Rita McGrath

  Feb. 25, 2025

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Company Info

Freelance

Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.