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Robert Edwards
Verified
Branded Content Editor, Man of Many
Australia
Beats
Biography
Rob Edwards is Man of Many’s Branded Content Writer. As a former editor of Australian T3 and Official Nintendo Magazine Australia, he has a wealth of experience covering the very latest in consumer technology, gaming, and lifestyle products. While Rob likes to think of himself as a reformed musician – he spent years gigging around Australia’s dingiest venues – his addiction to guitars goes on unabated, as he remains eternally convinced that surely the next guitar he buys will be the one to make him feel whole.
Lifestyle Products , Gaming , Consumer Technology
Science, medicine, business, finance
Content
Company Info
Man of Many
Man of Many is Australia's largest men's lifestyle media platform, founded in 2012 by Scott Purcell and Frank Arthur. Initially a side project, it became a full-time venture in 2016. The platform has grown significantly, reaching over 2.1 million readers monthly and boasting a social media following of 900,000. Recognized as Brand of the Year at the 2021 Mumbrella Publish Awards, it emphasizes sustainability and has operated as a carbon-neutral publication since 2024. The site offers curated content across various categories, including grooming, technology, style, and pop culture. It specializes in product reviews, buying guides, and trend analysis, utilizing an SEO-driven approach to enhance organic traffic. Man of Many monetizes through digital advertising, sponsored content, and affiliate marketing, targeting affluent, style-conscious male demographics. The company is entirely bootstrapped and achieved $4 million in annual revenue by 2023, reflecting its successful growth strategy and commitment to high-quality journalism.
Sydney, New South Wales, Australia
'+61 421 391 841
Founded: 2012