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Biography

Called a “creativity guru,” Robin Landa holds the title of distinguished professor at Kean University and is the author of 25 nonfiction books, including Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design (Routledge, 2022) and The New Art of Ideas: Unlock Your Creative Potential (Berrett-Koehler, 2022). Called “one of the great teachers of our time” by the Carnegie Foundation, Robin has held leadership positions in universities and other organizations. She has taught university students, as well as trained industry professionals, to generate lots of worthwhile ideas. It’s no surprise people consider her an expert in idea generation, but she’s more than that—Robin uses her creative powers for good. She champions her university students, advocates for industry diversity, equity, and inclusion, and provides university scholarships. For her work advocating for human rights, she earned a Human Rights Educator award. She’s also earned recognition for her research, design, writing, teaching, and art, including awards from the National Society of Arts and Letters, ADCNJ, GDUSA, the National League of Pen Women, Teacher of the Year, NJ Author’s Award, and multiple Kean Presidential Excellence Awards for Research, among others. For six years, Robin was a co-chair of Design Incubation, a design research organization; in that role she mentored faculty nationwide and now continues to do so through Writing Space. She has juried design and advertising competitions. Routledge will publish her forthcoming book, A Career is a Promise, and Columbia University Press will publish Shareworthy: Storytelling for Advertising, which she is co-authoring with Greg Braun. When she is not working, you can find her dancing with her husband or watching Jeopardy with their daughter in her hometown of NYC.

Content

Total articles 68

• Available on paid plans

  How to Find Your Brand’s North Star

  By Robin Landa

  Mar. 29, 2025

• Available on paid plans

  Being Different Is Not the Same as Being Distinct

  By Robin Landa

  Mar. 17, 2025

• Available on paid plans

  Duolingo's Latest Stunt Reveals an Innovative Marketing Strategy

  By Robin Landa

  Mar. 04, 2025

As seen in

Company Info

Inc.

Inc. Magazine is a well-known business media brand that focuses on entrepreneurship, leadership, and growth strategies. Founded in 1979 by Bernie Goldhirsh, it has established itself as a leading publication for small and midsized businesses. The magazine gained significant attention with its first issue and has featured influential figures like Steve Jobs on its cover. Inc. Magazine offers monthly print issues and digital content that cover various topics relevant to business professionals. Its online platform, Inc.com, provides articles, tools, and resources aimed at entrepreneurs and business leaders. The magazine also emphasizes practical insights for scaling operations and leadership development, often sharing success stories from startups and established companies.