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Biography

Content

Total articles 1209

• Available on paid plans

  Three things make Coca-Cola better at marketing than anyone

  By Mark Ritson, Molly Innes Verified, Russell Parsons Verified

  Mar. 31, 2025

• Available on paid plans

  How Abercrombie & Kent unified its brand to become an ‘authority’ on luxury travel

  By Jasper Baumann, Molly Innes Verified, Russell Parsons Verified

  Mar. 31, 2025

• Available on paid plans

  Three things make Coca-Cola better at marketing than anyone

  By Mark Ritson, Molly Innes Verified, Russell Parsons Verified

  Mar. 31, 2025

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Company Info

Marketing Week

Marketing Week is a prominent publication and online resource focused on the marketing industry. Founded in 1978 by Michael Chamberlain and Anthony Nares, it has been a key player in documenting and analyzing significant trends, events, and figures in marketing for over 40 years. The platform offers independent analysis, articles, and insights on modern marketing challenges and opportunities. It provides news and expert opinions on various topics, including digital marketing and brand management. Marketing Week also organizes events and webinars that connect marketing professionals to discuss industry developments and best practices. Additionally, the company hosts awards ceremonies to recognize outstanding achievements in marketing. Its audience includes marketers and advertising professionals from diverse industries, all seeking to enhance their marketing strategies.