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Sacha Strebe
Verified
Editorial Director, Eye Swoon
Los Angeles
Beats
Biography
Food & Wine , Entertainment , Arts & Culture
Content
Company Info
Eye Swoon
EyeSwoon, founded in 2012 by Athena Calderone, is a creative platform based in Brooklyn, New York. The brand blends food, design, fashion, and lifestyle content, transforming everyday experiences into visually inspiring moments. With a small team of seven, EyeSwoon generates approximately $400,000 in annual revenue. The company specializes in content curation, offering original editorial pieces on recipes, interior design, and entertaining. It provides creative direction for brand collaborations, brand strategy services for visual identity and web design, and educational resources through books and digital content. EyeSwoon has published bestselling titles like *Eat Beautiful* and *Live Beautiful* and has established partnerships with brands such as Crate and Barrel. The brand has also evolved into an e-commerce destination, appealing to a design-conscious audience seeking aspirational lifestyle content. EyeSwoon’s strong presence on social media and features in notable publications enhance its reach among global creatives.
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Founded: 2011