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Sadaf Razi
Verified
Senior Beauty Editor, Adore Beauty
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Hate Speech, Unsound Activities
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Company Info
Adore Beauty
Adore Beauty Group Ltd is Australia's leading online beauty retailer, established in 2000. Founded by Kate Morris and James Height in a Melbourne garage, the company has grown into a publicly listed entity on the ASX (ABY). Adore Beauty focuses on empowering customers through personalized shopping experiences and expert guidance, offering a curated range of over 13,000 products from more than 300 partner brands. The company operates an e-commerce platform that includes a variety of categories such as skincare, haircare, makeup, fragrance, and wellness products. Adore Beauty also features an in-house editorial platform called Beauty IQ, which provides beauty news, reviews, and tutorials. With a strategic plan for omni-channel retailing, Adore Beauty aims to enhance its physical and digital presence to better serve customers in Australia and New Zealand. Recent developments include the acquisition of iKOU Holdings Pty Ltd, further expanding its brand portfolio.
Northcote, Victoria, Australia
+61 3 9344 1671
Founded: 2000