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Sami Roberts
Verified
Health and Lifestyle Writer, The Skimm
Brooklyn, New York
Beats
Biography
Sustainability , Organics, Nutritional Supplements, GMOs , Regulations, Ingredient Science , Innovation , Natural Foods, Functional Ingredients
Content
Company Info
The Skimm
theSkimm is a digital media company founded in 2012 by Danielle Weisberg and Carly Zakin, based in New York City. Initially launched as a daily email newsletter, theSkimm has grown into a multi-platform brand that caters to millennial women. With over 7 million subscribers by 2019, the company focuses on providing concise and accessible news and lifestyle content. The main offerings include the Daily Skimm newsletter, which summarizes news, politics, and culture in a conversational tone. theSkimm also produces podcasts, such as "Skimm’d From the Couch," and creates video content in partnership with platforms like Facebook Watch. Additionally, the company has launched membership programs that provide premium content. Targeting urban women aged 22–34, theSkimm emphasizes delivering straightforward updates for busy professionals. Its mission is to empower audiences with information that fits their routines while fostering a sense of community.
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Founded: 2012