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Sasha Purdy
Verified
Graphic Designer, StyleCaster
United States
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Company Info
StyleCaster
StyleCaster is a digital media company based in New York City, specializing in fashion, beauty, and lifestyle content tailored for Gen Z and millennial women. Founded in 2008, it has grown from providing outfit recommendations based on weather to becoming a comprehensive content hub and social network. The platform features daily articles, trend reports, and style guides, along with social shopping features that allow users to discover products and connect with others who share similar style preferences. The company has made strategic acquisitions, including Daily Makeover, to enhance its offerings. StyleCaster reported $19 million in revenue and employs a team of 24 to 51 staff members. It utilizes various web technologies to power its platform and emphasizes community-driven experiences and personalized product discovery for its audience. Headquartered at 475 5th Ave, StyleCaster has established itself as a leader in digital style journalism.
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'+1 646-300-8372
Founded: 2008