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Serge Massignan
Verified
President , Founder and Publication Director, Comme un camion
Paris
Beats
Biography
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Company Info
Comme un camion
Comme un camion is a French blog dedicated to men's fashion, launched in October 2004. It was the first site in France to focus on this niche, aiming to provide accessible fashion advice for men. The blog has broadened its content to include beauty tips, fitness, seduction advice, shopping guides, forums, and classified ads. The name reflects a commitment to making fashion approachable and affordable. The blog offers insights into current trends, style tips, and product reviews, with a focus on showcasing young and emerging French brands. Key content areas include fashion looks, trend analysis, and product tests, emphasizing quality over quantity. Comme un camion also fosters community engagement through its forum and classified ads, allowing users to interact and share information. With approximately 600,000 readers and 850,000 visits per month, it serves as a leading resource for men interested in fashion and lifestyle advice in France.
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Founded: 2004