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B SMART

B SMART 4Change is a French private television channel that specializes in economic and financial information. Launched in June 2020 by former BFM Business executives, the channel focuses on delivering business news, analyses, and expertise. It covers topics such as leadership, recruitment, and business philosophy, catering to a professional audience of business leaders, entrepreneurs, and investors. In July 2024, B SMART was acquired by Groupe Ficade, a prominent French B2B media and communication group. Following the acquisition, the channel was rebranded as B SMART 4Change, aiming to support societal transformations by providing a platform for leaders and innovators. The channel broadcasts economic and financial news, interviews, and expert analyses, and offers digital content accessible on various platforms, including IPTV and podcasts. B SMART 4Change is dedicated to serving business professionals with high-quality programming that reflects its slogan, "La chaîne des audacieux!" ("The channel of the bold!").