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Silvia Boccardi
Verified
Journalist, Will Media
Milan
Beats
Biography
Central Europe Region, Migration, International Politics, Eastern Europe
Celebrity gossip
Content
Company Info
Will Media
Will Media is an Italian digital-first media company founded in 2020. It focuses on social media-driven journalism to engage younger audiences, particularly millennials and Gen Z. Acquired by Chora Media in June 2022, Will Media aims to provide accessible, non-partisan news and analysis on global and local issues. The company publishes daily content across various social media platforms, including Instagram, TikTok, and Facebook, and produces multimedia formats such as podcasts, newsletters, documentaries, and books. Will Media also organizes live events called "Will Meets," which tour Italy to engage regional communities on important topics like the economic divide between the north and south. With a team of up to 35 staff, the company emphasizes community co-creation, allowing its audience to help shape content themes and formats.
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Founded: 2020