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Get connected with journalists todaySimon Difford
Verified
CEO and Editor, Difford's Guide
London
Beats
Biography
Final Covers
ingredient deep divesAnything food-related including how-to's and food politics recipes
Doesn’t Cover
Any topic that is dehumanizing.
Industries
Medium Formats
Content
Total articles 1014
By Simon Difford Verified
Apr. 11, 2025
By Simon Difford Verified
Mar. 13, 2025
By Simon Difford Verified
Apr. 11, 2025
As seen in
Company Info
Difford's Guide
Difford's Guide, established on May 6, 1997, by Simon Difford, is a prominent authority in the drinks industry, operating under Odd Firm of Sin Ltd. With over 25 years of experience, the company specializes in cocktails, spirits, and bar culture, catering to both trade professionals and consumers. Recognized as one of the world's largest drinks websites, Difford's Guide offers impartial and in-depth content on cocktails, beers, spirits, and liqueurs. It features global bar recommendations and has played a significant role in documenting the Second Cocktail Golden Age, notably through its early print publication, CLASS Magazine. The company provides a range of services, including content publishing, creative services for drinks brands, and educational resources like detailed cocktail recipes and techniques. Its flagship publication, the Difford's Guide to Cocktails, is now in its 17th edition, and it also offers digital tools for drink recipes and bar locations.
Rye, England, United Kingdom
+44 20 7354 6997
Founded: 1997