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HYPEBEAST

Hypebeast is a prominent global platform for contemporary culture and lifestyle, founded in 2005 by Kevin Ma. Originally an underground blog focused on sneaker drops, it has grown into a leading source for news and trends in streetwear and fashion. Headquartered in Hong Kong, Hypebeast has established itself as a significant influencer in the fashion industry. The company operates through several divisions, including Hypemedia, which provides editorial content on fashion and lifestyle, and Hypemaker, an in-house creative agency for content creation and advertising. Hypebeast also features HBX, an e-commerce platform that offers a wide range of products from over 250 global brands, including Adidas Originals and Stussy. Additionally, Hypebeast publishes a quarterly print magazine that covers fashion and lifestyle trends, and it provides advertising services targeting millennials aged 18 to 35. With a strong social media presence, Hypebeast engages a global audience across more than 80 markets.