Stephanie Paterik - Journalist Profile | Connect with top journalists

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Biography

Stephanie Paterik is a Senior Web Editor for Adweek magazine and a media consultant for companies, authors, and magazines. Her nonfiction and poetry have appeared in PARADE, Glamour, Adweek, The Arizona Republic, and The Best American Poetry blog, among many others. She is a former staff writer for the Wall Street Journal and the former managing editor of PHOENIX magazine. She has taught at Arizona State University. She holds a BA in journalism from Arizona State University and an MFA in Creative Writing from The New School.

Content

Total articles 87

• Available on paid plans

  Introducing Adweek's 2022 Global Theme

  By Stephanie Paterik Verified

  Jan. 02, 2022

• Available on paid plans

  These Agencies Are Future Ready

  By Stephanie Paterik Verified

  Dec. 06, 2021

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Company Info

The Trade Desk

The Trade Desk is a technology company founded in November 2009 in Ventura, California, by Jeff Green and Dave Pickles. It specializes in providing a demand-side platform (DSP) for digital advertising, connecting advertisers with customers across various media channels. The company is publicly traded on NASDAQ under the ticker symbol TTD. The Trade Desk offers a self-service, cloud-based platform that enables marketers to manage digital campaigns effectively. One of its notable products is Unified ID 2.0, an alternative identity framework aimed at replacing third-party cookies. This positions The Trade Desk as a leader in the evolving digital advertising landscape. The platform is utilized by agencies and advertisers to optimize campaigns across display, video, audio, and connected TV. The company focuses on transparency and control, appealing to advertisers looking to maximize their return on investment. Revenue is generated through fees for platform usage, including transaction fees on ad buys. The Trade Desk is committed to empowering advertisers with innovative technology while maintaining independence and avoiding conflicts of interest.