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Biography

Steven Ekstract is an internationally renowned brand collaborations/media industry executive. Ekstract launched Global Licensing Advisors in September 2020, A unique, global, independent Advisory service for companies seeking direction for brand collaborations. Global Licensing Advisors assists companies in understanding the critical process of brand collaborations and extensions as a marketing tool, and advises them on the best direction for these programs, enabling them to make informed, strategic decisions that creates long term value for their brand/s. History In February 1998, Steven Ekstract co founded the World's leading business publication and news source for the $300 billion a year Global Consumer Products Licensing business, License! magazine, In 2008, observing the globalization of the licensing business, Ekstract merged License! magazine and License! Europe to create one global information product for the industry. In 2018, Ekstract took on the Brand Director role for the Global Licensing Group at Informa Markets with new Expo launches in China and Japan. In his role as Group Publisher of License Global, Ekstract was instrumental in the growth of the global licensing industry by creating the leading source of information that assisted the burgeoning licensing business to triple its growth in two decades. Additionally he partnered with and provided business development to the leading Global Consumer Products Licensing Trade Fairs & Conferences including: Licensing Expo; Brand Licensing Expo; Licensing Expo Japan; Licensing Expo China. Founder and Organizer of NYC Summit: The Business of brand Licensing-an annual C-Level Executive Conference for the Global Licensing industry helping to grow the business globally from $100 billion in 1998 to $300 billion in 2020. Ekstract is consulted regularly by Intellectual Property owners, manufacturers, news media and VC's seeking expert information and analysis on licensing industry. ( See Media section of profile) With the founding of Global Licensing Advisors, individual companies now benefit from Ekstract's Global licensing expertise and connections. Specialties: Content driving Commerce, Branding and identity, licensing and retail, Pop Culture and International markets

Content

Total articles 82

• Available on paid plans

  How Licensing is Navigating Trump’s 145% China Duties

  By Steven Ekstract

  Apr. 14, 2025

• Available on paid plans

  How is the U.S.-China Trade War Reshaping Licensing?

  By Steven Ekstract

  Feb. 27, 2025

• Available on paid plans

  Toys Brands Expand into Mediums

  By Steven Ekstract

  Dec. 05, 2024

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Company Info

Licensing International

Licensing International is a global trade association for the brand licensing industry, founded in 1985 and based in New York City. It represents over 1,200 member companies across more than 40 countries, serving as a central hub for professionals in licensing, including licensors, manufacturers, retailers, and service providers. The organization focuses on advancing the licensing industry through education, networking, and advocacy. It offers educational programming such as workshops and certification programs, hosts networking events like global conferences, and publishes market research, including the annual Global Licensing Industry Study. Licensing International promotes the benefits of licensing to businesses and policymakers, emphasizing professionalism and collaboration across various sectors, including entertainment, fashion, sports, and corporate brands. Membership provides access to valuable resources, proprietary data, and industry trend reports, supporting members in leveraging licensing for growth.