Sumit Chaturvedi - Journalist Profile | Connect with top journalists
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Sumit Chaturvedi
Verified
Delhi Bureau Chief, Senior News Editor, ETNow
New Delhi
Beats
Biography
crypto, tech
Content
Company Info
ETNow
ET Now Swadesh is a Hindi-language business news channel and digital platform under Times Network, launched in October 2021. It aims to empower Hindi-speaking audiences with financial and market intelligence, focusing on entrepreneurs, traders, corporates, and first-time investors. The channel's mission is to drive India's economic growth by providing actionable insights, reflected in its tagline, "Badho Desh Ke Saath" (Grow with the Nation). The channel features a structured television programming lineup from 8 AM to 4 PM, including shows like *Khara Sauda* and *Closing Call*. In August 2023, it launched a digital platform that offers web exclusives and short-form videos, catering to mobile-first users and attracting 5 crore users. ET Now Swadesh also provides in-depth analysis of major fiscal events, utilizing augmented reality tools to enhance viewer engagement. The leadership team combines editorial expertise with digital innovation to support India's aspirational economy and bridge the financial literacy gap in Hindi-speaking regions.
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