Susie Matheson - Journalist Profile | Connect with top journalists

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The Scout Guide

The Scout Guide (TSG) is a national franchise founded in 2010 by Christy Ford and Susie Matheson in Charlottesville, Virginia. It is a women-founded and women-owned company that focuses on curated advertising and community-building for small businesses. With over 85 locations across the U.S., TSG supports more than 3,000 local businesses, promoting the uniqueness of local economies and independent entrepreneurs. TSG offers high-quality print guides that serve as directories for independently owned businesses in various categories, including retail and dining. They also provide a digital presence through online directories and editorial content, such as *The Scouted Life* newsletter. The franchise model allows local editors/owners to curate content and advocate for small businesses, while the national team manages design and production. TSG emphasizes storytelling to connect communities and foster loyalty among consumers.