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Tasha James
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Editor and Blogger, The Glossier
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The Glossier
Into The Gloss (ITG) is a beauty blog founded in 2010 by Emily Weiss during her internship at Vogue. It gained popularity for its engaging, interview-driven content, particularly through "The Top Shelf" column, which features personal beauty routines and product recommendations from women, including celebrities and industry insiders. By 2011, ITG was averaging 10 million monthly page views, establishing itself as a trusted voice in the beauty community. In 2014, ITG shifted its focus to support the launch of Glossier, a direct-to-consumer beauty brand that emphasizes minimalist products. While ITG does not sell products, it serves as a content platform that influences Glossier's product development. The site offers editorial content that includes personal storytelling, product reviews, tutorials, and trend analysis, catering to a demographic that values minimalism and inclusivity. As of 2023, ITG operates as a subsidiary of Glossier, aligning its content strategy with the parent brand's marketing goals.
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'+1 646-422-7823
Founded: 2011