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Senior Reporter, WorkLife

Tony Case

Verified

Senior Reporter, WorkLife

New York

Beats

Primary beats

United StatesScienceTechnology

Secondary beats

CrimeCultureArtificial IntelligenceSmart CitiesMigrationDroughtAugmented RealityHuman-RightsMarketingTechnologyAstronomyParentingDrugsArtSpectrum ManagementTech Startups

Biography

I am a journalist who writes about media and marketing—also tech, the culture, public policy, politics, workplace trends and the entertainment industry. (I also do branded content, thought leadership, ghostwriting and media consulting for agencies and brands—hire me!) My work has appeared in Adweek (where I served as executive editor for six years), Digiday, Ad Age, Variety, Substack, The Hollywood Reporter and The Drum. I have profiled everybody from Rupert Murdoch to RuPaul and my stories have been cited by the New York Post, New York Magazine, The Nation, Mashable and Business Insider. I have been interviewed as a media and marketing expert on ABC's Good Morning America, CBS This Morning, CNBC's Squawk Box, MSNBC, CNN and NPR, and have moderated panels at industry destinations like Cannes Lions and Advertising Week NY. I produce content from those events and others, including the National Magazine Awards, the Food & Wine Classic in Aspen and the Oscars.

Final Covers

consumer gadgets, business science, technologyscience and technology, finance

Doesn’t Cover

Journalist Type

Reporter

Seniority Positions

Senior

Industries

Online Media

Medium Formats

-

Content

Total articles 511

  • Available on paid plans

    For employees struggling to find benefits information, AI promises a solution

    By Tony Case Verified

    Apr. 21, 2025

  • Available on paid plans

    You don't have to be part of the RTO wave to engage yourself.

    By Tony Case Verified

    Apr. 22, 2025

  • Available on paid plans

    You don't have to be part of the RTO wave to engage yourself.

    By Tony Case Verified

    Apr. 22, 2025

As seen in

Ad Age,Digiday,Adweek,Ana Magazine,Strategy + Business,Medium,Newsbreak,Warc,The Hollywood Reporter,Worklife,Glossy

Company Info

WorkLife

WorkLife specializes in employee support and benefits solutions that enhance workforce well-being and productivity. The company operates a multi-benefit platform that integrates with HR tools to optimize employee benefits strategies, focusing on ecological, economic, and social impact. WorkLife aims to improve employer branding and provide a seamless experience for employees. The company offers a wide range of services, including WorkLife Services by Optum, which provides over 100 types of support across categories like child care, elder care, and life learning. Their all-in-one employee benefits platform simplifies benefits management with a large network of merchant partners and a usage-only billing model, ensuring employers pay only for benefits used. WorkLife also emphasizes responsive customer support to enhance the employee experience. WorkLife serves a diverse clientele, including large corporations committed to sustainability and employee well-being, such as Aésio Mutuelle and Saint-Gobain. Over 300 companies utilize WorkLife’s services to enhance their employee benefits and corporate responsibility initiatives.

New York, , United States

Founded:


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