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Biography

Tory Starr is the Director of Social Media at WGBH, working across the Foundation on social media strategy, best practices, platform partnerships, and project development. She works with individual units on social media strategy and execution; tactics to increase traffic, tune-in, brand awareness, and membership; and evaluation of campaigns in light of new research and shifting user behaviors. Starr also leads social journalism training and provides ongoing support for editorial best practices in distributed content production and implementation throughout the Foundation. Starr has worked in digital and social editorial production roles at American Experience, The Takeaway, and PRI’s The World. Since early 2015, she has been working primarily with WGBH’s national units on show development, audience building and aligning social media with production strategic goals. In 2016, she was promoted to a Foundation-wide role and has helped oversee the launch of a Foundation-wide social media management, listening and analytics platform. This fall she will be working on a public-facing Social Media Portal for ongoing training and best practices, pursuing sponsorship and other business opportunities on emerging platforms, and updating employee education initiatives to bolster social production and social journalism skills across the Foundation. Starr holds a BA from Colby College and a Masters in Journalism from Northeastern University.

Content

Total articles 99

• Available on paid plans

  Another Domino Falls

  By Tory Starr Verified

  Sep. 12, 2024

• Available on paid plans

  Health Matters | Open Door reflects on its work during health center week

  By Tory Starr Verified

  Aug. 13, 2022

• Available on paid plans

  Platform changes roundup: March 2020

  By Tory Starr Verified

  Apr. 01, 2020

As seen in

Company Info

GBH News (Boston, MA)