William Robins - Journalist Profile | Connect with top journalists

Beats

Biography

Editor, Citywire Amplify (Nov 2021 - present) Creating unique editorial content for asset management businesses and the people who work in them. Special emphasis on fund distribution, marketing, operations and leadership. Editor, New Model Adviser, Citywire, (January 2016 – present) Leading an editorial team to produce the top trade publication for financial advisers. The title combines a weekly print magazine and fast-paced website, along with social media, podcasts, research and events. Features Editor, New Model Adviser, Citywire (July 2012 to January 2016) Commissioning and editing the business section and tax and pensions section in the New Model Adviser magazine. Reporter/Chief Reporter, New Model Adviser, Citywire (January 2010 – July 2012) Breaking news and writing analysis in the magazine and online, covering UK pensions, tax and financial advice Education • NCTJ – Media Law, News Writing and Subediting exams passed (2008 - 2009) • Masters in Philosophy, Bristol University (2006 – 2008) • BA Philosophy, Reading University (2:1) (2003 - 2006) • Shrewsbury School (1998 – 2003)

Content

Total articles 2019

• Available on paid plans

  Aviva Investors’ new bond boss eyes a fresh era of sophistication

  By William Robins Verified

  Apr. 14, 2025

• Available on paid plans

  A-rated manager stands by high yield in new tariff era

  By Olivia Bybel, William Robins Verified

  Apr. 04, 2025

• Available on paid plans

  Aberdeen Investments makes key business dev hire from Northern Trust

  By Olivia Bybel, William Robins Verified, John Schaffer Verified, Joseph Eden Verified

  Apr. 03, 2025

As seen in

Company Info

Citywire

Citywire is a media company based in London, UK, that operates within the asset management industry. Founded in 1999 by Lawrence Lever, the company employs around 260 people and has offices in major cities including Milan, Munich, Singapore, Paris, Brighton, and New York City, with editorial bases in Cape Town, Madrid, and Los Angeles. Citywire focuses on providing news, insights, and data tailored for the global wealth management community. Its offerings include comprehensive news coverage and analysis of the asset management sector, events for networking and industry insights, as well as data and research tools to assist financial professionals in making informed investment decisions. The company also publishes various magazines and online content aimed at different regions and sectors within the wealth management industry.